Laticrete co-founder and wife of the late Dr. Henry M. Rothberg, Lillian Rosenstock Rothberg, passed away on November 27, 2016. Throughout her impressive life, Mrs. Rothberg remained the bedrock upon which the Rothberg family legacy was built and the inspiration for the values instilled in the family-owned company, Laticrete. She was 91 years old.
Mrs. Rothberg co-founded Laticrete with her late husband in 1956. While overseeing office and administrative functions in support of her husband’s efforts to champion superior tile and stone adhesives, she also maintained a home and ensured the successful upbringing of their seven children.
Together, and lovingly, she and her husband established the soul of Laticrete, shaping it into the family-run and family-oriented business it is today. “Words cannot express the depth and pain of this loss. Our devoted mother was a true inspiration to all members of the immediate Rothberg and extended Laticrete family,” said David Rothberg, chairman and chief executive officer of LATICRETE. “She was not only our loving mom, but was instrumental in the creation of the company’s philosophy and values.”