Lone Wolf Advertising, known for its award-winning consumer ad campaigns, has just “turned” 25. Gi and Russ Madison, Co-Creative Directors, have been at the wheel of the agency long enough to embrace former and current clients as diverse as Lenders Bagels, Annie’s Homegrown Macaroni & Cheese, Quinnipiac Bank & Trust and, most recently, HTG Supply, a national producer of hydroponic systems and grow lights for the gardening market. The latter, based in Western Pennsylvania, is a national retailer with stores from Maine to Colorado.
The agency’s creative mantra, “make it new!”, has produced many breakthrough marketing campaigns earning the Woodbridge pair “The Best Bank Marketing Agency in Connecticut” in both 2010 and 2015– an award granted annually by The Commercial Record. Lone Wolf has established itself as a creative specialist in the highly competitive Community Bank marketplace. Its campaigns for both Quinnipiac Bank & Trust and Bankwell N.A. were highlighted in the award.
On the personal side, both Gi and Russ Madison are published novelists, live in Woodbridge, CT and have six children.