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Stirling & Leake Complete Coldwell Banker University’s Smart Home Technology Education Course

Stirling & Leake Complete Coldwell Banker University’s Smart Home Technology Education Course

 

April Stirling
April Stirling

April Stirling and Catherine Leake, independent sales associates affiliated with Coldwell Banker Residential Brokerage in Woodbridge, announced their completion of the Smart Home Technology Education Course offered by Coldwell Banker University. Developed by Coldwell Banker Real Estate, LLC and CEDIA, the global trade association for the home technology market, the course is offered exclusively to independent contractor agents affiliated with the Coldwell Banker® network. The curriculum which provides an extensive look into the evolution of home technology with a focus on how smart home products are changing the way we live in, and interact with, our homes.

This course will equip Stirling and Leake with the skills needed to advise clients interested in buying and selling smart homes or installing their first smart home products. As smart homes become increasingly sought after in New Haven County, Stirling and Leake recognized how essential it is to educate themselves to help clients make informed decisions about smart home technology.

Catherine Leake
Catherine Leake

“Smart home technology is entering the mainstream and quickly becoming a staple in homes across the country,” said Stirling and Leake. “The Smart Home Technology course has helped us sharpen our knowledge on the smart home and the products available, which in turn will allow us to better inform our clients when making smart home decisions.”

A Coldwell Banker survey of Americans found that almost half (45 percent) of all those who responded to the survey either own smart home technology or plan to invest in it in 2016. Furthermore, more than half (54 percent) of homeowners surveyed would install smart home products if they were selling their home and knew that doing so would make it sell faster. In response to this, Coldwell Banker Real Estate earlier this year released an official smart home definition to educate real estate professionals, home buyers and home sellers in consort with CNET, the world’s largest and most trusted online source of consumer technology news and reviews.

For more information on smart home news from Coldwell Banker, please visit coldwellbanker.com/smarthome.

Survey Methodology

This survey was conducted online within the United States between October 22-26, 2015 by Harris Poll on behalf of the Coldwell Banker brand via its Quick Query omnibus product. The survey was conducted among 4,065 adults (ages 18 and over) among whom 1,009 own at least one smart home product. For the purposes of the survey, “smart home technology/products” were defined as products or tools that aid in controlling a home’s functions such as lighting, temperature, security, safety, and entertainment, either remotely by a phone, tablet, computer, or with a separate automatic system within the home itself. Figures for age, sex, race/ethnicity, education, region and household income were weighted where necessary to bring them into line with their actual proportions in the population. Propensity score weighting was used to adjust for respondents’ propensity to be online.

All sample surveys and polls, whether or not they use probability sampling, are subject to multiple sources of error which are most often not possible to quantify or estimate, including sampling error, coverage error, error associated with nonresponse, error associated with question wording and response options, and post-survey weighting and adjustments. Therefore, the words “margin of error” are avoided as they are misleading. All that can be calculated are different possible sampling errors with different probabilities for pure, unweighted, random samples with 100% response rates. These are only theoretical because no published polls come close to this ideal.

Respondents for this survey were selected from among those who have agreed to participate in our surveys. The data has been weighted to reflect the composition of the adult population. Because the sample is based on those who agreed to participate in our panel, no estimates of theoretical sampling error can be calculated.

Coldwell Banker Residential Brokerage, located at 270 Amity Road, Suite 128, Woodbridge, CT 06525, can be reached at 203-389-0015 (ColdwellBanker.com) Coldwell Banker Residential Brokerage has been serving the Woodbridge/Amity/New Haven County area for over 12 years.

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