In 1999, Woodbridge native and lifelong runner Chris Dickerson was named New Haven Register Cross Country Coach of the Year. He was the Head Girls Cross Country Coach and Assistant Girls Track & Field Coach at Amity Regional High School. That year, Chris opened Woodbridge Running Company, a specialty running store stocked with footwear, apparel and all other items related to the sport of running.
There was no other specialty running store in New Haven County – the closest was over an hour drive, and with so many runners in this community, Chris saw the need to fill that void. This fall, Woodbridge Running Company celebrates its 20th Anniversary.
“It has been a great 20 years,” said Dickerson, who is currently Assistant Coach for Women’s Cross Country and Track & Field at Quinnipiac University. “The best part is helping someone who wants to get into running, helping people with injuries get into the right shoes and continue running, helping people accomplish their goals.”
Dickerson, who has made a living helping people run better as a coach and store owner, has won numerous awards, including Amity Coaches Association Coach of the Year in 2002 and was a 2010 finalist for National Girls Cross Country Coach of the Year. His philosophy focuses on service. The number one goal is to assist the customer. And this goal has served the store well. Other similar stores have come and gone over the years, but Woodbridge Running Company has weathered the recessions and kept going – at full speed.
Woodbridge Running Company employees, all seasoned and experienced runners, pride themselves on being open-minded to different trends and ideas about running shoe technology. All staffers are trained to analyze the customers gait and they take time to ask important questions about their needs, history, habits, and goals. They maintain that there’s not one correct answer when it comes to footwear choices, and the store offers a wide range of shoe types to accommodate many different runners and many different feet. Over the years they have helped fit thousands of runners and have watched them train happily, consistently and successfully.
“Customers are always the most important aspect,” Dickerson said. “We work very hard to do the best. Our staff is awesome, they care about other runners. Woodbridge Running Company is nothing without the staff, they are the most important part of what we do.”
Stop in, look around, get expert advice from the staff, and learn how to become a runner or a better runner!
Woodbridge Running Company is located at 7 Landin Street in Woodbridge. It is open Monday-Friday, 10am-7pm; Saturday, 10am- 6pm; Sunday, 12-4pm. The entrance is in the back and there is plenty of parking.
Woodbridge Running Company owner Chris Dickerson knows everything about running and running shoes